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KBS, MJZ and The Mill joined forces to create an epic, 50-foot purple monster for Monster.com’s latest spot, “Opportunity Roars.”

The Mill’s CGI team built a full muscle system under the monster’s fur in order to simulate the weight in his body while moving. This heightened the level of realism in the character’s movements and interactions. 


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Monster by The Mill

Monster by The Mill

The team meticulously crafted each wrinkle, pore and hair, which were carefully simulated to interact with his surroundings, from lighting to wind changes.

The spot features several fully CGI environments, including streets, alleyways and office spaces, which are seamlessly integrated with live action shots captured in Toronto and augmented to mirror the streets of New York with matte paintings and digital assets.

Monster by The Mill

Monster by The Mill

Monster by The Mill

Monster by The Mill

Monster by The Mill

Monster by The Mill

Monster by The Mill

Monster by The Mill

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