KBS, MJZ and The Mill joined forces to create an epic, 50-foot purple monster for Monster.com’s latest spot, “Opportunity Roars.”
The Mill’s CGI team built a full muscle system under the monster’s fur in order to simulate the weight in his body while moving. This heightened the level of realism in the character’s movements and interactions.
https://www.youtube.com/watch?v=qDU5kr-VVR4