The project was realized by Platige Image for Fiat, the owner of Abarth, which is a company producing modified racing versions of the Italian manufacturer’s vehicles.

The task proved unusual. Not only was the commercial shot on location and without any green screen elements, but also its original premise was pretty much nothing like the version envisioned by the famous car commercial director Alessandro Pacciani.

Making of ABARTH Wasteland

Making of ABARTH Wasteland

Making of ABARTH Wasteland

Making of ABARTH Wasteland

Making of ABARTH Wasteland

Making of ABARTH Wasteland

Making of ABARTH Wasteland

Making of ABARTH Wasteland