Watch The Idea, an animated short by Blue Zoo Animation on the frustrations of the creative process.

We pitched the question to our team “Can you visualise the frustrations of the creative process?” So we organised some brainstorming sessions on the problems with brainstorming sessions, had committee meetings on the pains of design by committee, and bounced ideas around about how we bounce ideas around. Embracing a minimal design language to focus on the characterisation, we created a short film which is a montage of relatable scenarios for the creative professional.


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Animated Short: The Idea

Animated Short: The Idea

Animated Short: The Idea

Animated Short: The Idea

Animated Short: The Idea

Animated Short: The Idea

Animated Short: The Idea

Animated Short: The Idea

Animated Short: The Idea

Animated Short: The Idea