CG Platypus
MPC Platypus

Making a CG Platypus

First Direct have launched their new brand campaign, which aims to target a younger audience. The spot features Barry, a cheeky CG platypus created by VFX studio MPC  in collaboration with Outsider directors Dom & Nic and JWT.

https://vimeo.com/66918252

As with any MPC animated character development, extensive research was carried out into both animal behaviour and physical attributes – from anatomical, skeletal and muscle structure, through to surface texture.  MPC’s VFX team, led by Anthony Bloor and Chrys Aldred, developed a 3D model using software tool ZBrush. After a few tweaks to his weight and height, the team got to work animating him in CG.

“Creating a CG platypus with such a unique character was a fantastic challenge. Barry is a cheeky individual with very distinct movements. We have worked on many CG characters in the past and making sure that all movements are photo-realistic is our absolute focus and commitment. Working with Dom and Nic is always the greatest pleasure as they have such a clear and strong vision for their films. This helps our work enormously”. Anthony said.

https://vimeo.com/66918251

Once the CG model was built, the team created a skeleton and muscle rigging system to create realistic movements. Animating the platypus required a large amount of creative vision as he behaves in ways never seen in real-life; sitting at a bar, rifling through records and riding on a motorized scooter. The team worked closely with Dom & Nic to help realise their vision. “Right from the outset it was important that we focused on his walk-cycle. It needed to be individual, to suit his character, but also realistic so the audience almost believe he is a real platypus,” explained lead animator, Tim van Hussen. As the team were creating expressions within the limits of platypus’ features, the acting focus was on the body mechanics, head and hand movements.

MPC’s in-house fur grooming system Furtility was utilised, which was originally developed for MPC’s film pipeline and has been used in films including Narnia and X-Men: First Class. After being applied, it was combed in different directions. This lengthy process allows the fur to curl and curve, creating very complex patterns.

Credits

Agency: JWT London
Executive Creative Director: Russell Ramsey
Creative Director: Jason Berry
Art Director: Kevin Masters
Copy Writer: Miles Bingham
Agency Producer: Sian Parker

Director: Dom and Nic
Production Company: Outsider
Production Company Producer: John Madsen

VFX: MPC
VFX Producer: Ian Luxford
Creative Director: Jake Mengers
VFX Supervisor: Chrys Aldred
CG Supervisor: Anthony Bloor
Lead Animator: Tim van Hussen

Grade: MPC
Colourist: Jean-Clement Soret
Editor: Struan Clay, Final Cut

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