Leading up to the May 16, 2014, release of Warner Bros. Pictures’ and Legendary Pictures’ hugely anticipated epic action adventure “Godzilla,” FIAT Brand North America launches a new commercial across television. The spot features Godzilla rampaging through an American city, targeting anyone driving a FIAT vehicle. The visual effects were created by the visual effects house Moving Picture Company (MPC), the team responsible for bringing Godzilla to life in the film, who achieve the same level of cinematic finish and dramatic impact in the spot.
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Credits:
Advertising Agency: The Richards Group
Art Director: Lynda Hodge
Copywriter: David Canright
Production Company: MPC Creative
Directors: Dan Marsh, Jake Montgomery
DP: Chris Soos
Production Designer: Jamie Vickers
Line Producer: Zak Thornborough
Storyboards: Aaron Clark
Visual Effects: MPC LA
VFX Executive Producer: Asher Edwards
CG Supervisors: Andy Boyd, Jake Montgomery
VFX Producer: Juliet Tierney
Colorist: Mark Gethin
Editorial: Cut & Run
