Go behind the scenes of the Audi A3 ‘Next Level’ campaign, directed by Mill+’s Andrew Proctor. The film transports viewers to the ‘Audi Smart Factory of the Future’ where two versions of the car race through a series of mechanical landscapes, crafted entirely in CG by Mill artists. The Mill Product Development Team also created a bespoke gaming app which allows users to compete for high scores with other drivers from across the globe as they undertake a number of unique tracks using a customised A3 model.



Behind the Scenes: Audi Next Level Campaign by The Mill

Behind the Scenes: Audi Next Level Campaign by The Mill

Behind the Scenes: Audi Next Level Campaign by The Mill

Behind the Scenes: Audi Next Level Campaign by The Mill

Behind the Scenes: Audi Next Level Campaign by The Mill

Behind the Scenes: Audi Next Level Campaign by The Mill

Behind the Scenes: Audi Next Level Campaign by The Mill

Behind the Scenes: Audi Next Level Campaign by The Mill

Behind the Scenes: Audi Next Level Campaign by The Mill

Behind the Scenes: Audi Next Level Campaign by The Mill