DELSEY Paris, the iconic French brand known for timeless quality and audacious design, has just launched their new brand platform with the first “What matters is inside” film. Created by the Paris based ad agency Buzzman, the campaign invites everyone to share a journey around the world, while presenting the new GPS tracking system which will be launched in DELSEY Pluggage.
https://www.youtube.com/watch?v=Ik4ZiwF4lAU
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The film is created like a fairytale, and tells the story of a young thirty-something whose life is ruled by work. The sudden loss of his explorer father takes him from Paris to Mexico, on the trail of a suitcase with mysterious contents. But once he arrives in Mexico, the suitcase disappears… Thanks to the new, integrated, connected tracking system by DELSEY, the hero is able to track his luggage and take part in an emotional journey of self-discovery, all over the world.
